ADVICE ON PUBLICATIONS!                   DO 156B                   3/72

TIPS ON WRITING--HEADLINING
        
         1. USE MORE SPECIFIC HEADLINES MORE DESCRIPTIVE OF THE ACTUAL EVENT OR NEWS RATHER THAN THOSE GENERALITIES like: "Light in the Midst of Darkness" or "So-&-so Gets a Double Portion", "One Heavy Week", "Faith Trip" etc. BE SPECIFIC: "Light in London Blackout", "Cranbrook Asks Us Back" etc. GET THE FACTS INTO THOSE HEADLINES!--NOT JUST GENERALITIES, NO MATTER HOW MEANINGFUL, like: "Message Gets Out".--We know the message is getting out--that's our main business & if it's not getting out, you shouldn't be in the Revolution!
         2. BUT WE WANT THE HEADLINE TO GIVE US THE CUE AS TO WHO GOT IT OUT WHERE OR HOW!--Even if they have to make a DOUBLE HEADLINE! As one famous journalist used to say, EVERY NEWS STORY SHOULD TELL "WHAT?" "WHEN?" "WHERE?" "WHO?" "HOW?" & "WHY?" if possible!--And you should get as many of these in your headlines as possible! Note the newspapers & learn a lesson from them!--They sometimes even have to take TWO OR THREE LINES FOR HEADLINES to give the barest gist of the item!--So you don't have to read the whole thing to find out unless you're particularly interested in that subject.
         3. ALSO, PLEASE GET YOUR WRITERS & ARTISTS TO SIGN THEIR FULL NAMES!--FIRST & LAST BIBLE NAMES, BOTH! We're getting so many duplicate Bible names like Simon, Corny, Esther, Prisca etc. that it's becoming very confusing. The kids must pick last names & use them, especially do it in reports, news items, captions etc. We want to know who's who & which who, particularly those in the news & by whom the news is written or illustrated!--We not only need to know who's doing what, but also who's got what talent!--Use & sign those full names!

TRANSLATING & THE ADVANTAGES OF LITERATURE
        
         4. THE JOB OF TRANSLATIONS IS ALMOST MORE IMPORTANT THAN INTERPRETERS! One translator can prepare enough literature for dozens of Homes to distribute even if they have no interpreters!--But an interpreter can only be in one place at a time!--Both are needed, but I would almost say that you should now PUT TRANSLATING FIRST EVEN BEFORE INTERPRETING! THE SUREST WAY OF GETTING THESE KIDS TAUGHT & TRAINED IS TO PUT THE LETTERS & LESSONS IN EVERY ONE OF THEIR HANDS!-And that's the surest way of getting the right message out to others also!--Where'd we be today without the Bible! Preachers & teachers certainly didn't give it to us, sad to say!--And even our own teachers are not too experienced, efficient or sufficiently trained themselves to do the best job!--We've got to GET OUR LIT DIRECTLY INTO THE HANDS OF EACH DISCIPLE SO HE CAN READ, STUDY & TEACH HIMSELF IF NEED BE, BY THE HELP OF THE HOLY SPIRIT! This could save hours of unnecessary class time, which can get very boring & weary under some lifeless instructors. I've never met or heard Mao & I couldn't have understood him if I had!--But I've read his works & known his thoughts & sensed his spirit through translations of his writings by faithful devoted translators!
         5. LITERATURE IS ALSO A LOT EASIER, CHEAPER, SAFER & MORE ACCURATE TO SEND MANY PLACES THAN SOME MISSIONARIES! As long as we have the actual sample lives & Homes in operation somewhere to prove by real examples & genuine living that we're not all talk like some, then we should be able to ADVERTISE THESE SAMPLES TO THE VERY LIMIT!--And LITERATURE is the most accurate & widespread way to do it! The labourers compared to the size of THE HARVEST WILL ALWAYS BE FEW, BUT WE CAN MULTIPLY THEIR WORK MANY TIMES OVER BY GIVING THEM MORE SEED to scatter far & wide, seed equipped with AN AUTOMATIC HARVESTER AT THE END OF EACH TRACT ASKING FOR A DECISION & GIVING OUR ADDRESS!
         6. IT WASN'T MAO'S TEACHERS & LEADERS WHO DID THE JOB OF MOLDING THE MINDS OF 800 MILLION CHINESE REVOLUTIONARIES!--IT WAS HIS OWN TEACHING VIA THE PRINTED PAGE! The teachers were simply seed-sowers & scatterers of this seed for years & the mighty harvest is only now being truly reaped as a result! A few well-ordered fields of followers & fighters scattered this seed, but the harvest is the entire population! Personal witnesses & visible living, working Homes bring quick but limited visible results & are dramatic samples of the ultimate. But SEED SATURATION SOWING IS MORE FAR-REACHING & WILL BRING A MIGHTIER HARVEST IN THE LONG-RUN!--A WHOLE WORLD OF YOUTH WON by Jesus' Love!--Through our literature!
         7. WE CAN MAKE & DUPLICATE LITERATURE MUCH FASTER THAN DISCIPLES! And the lit can be made to preach our message & tell of our sample much quicker & in more places & even more accurately than they! We've got to have the samples to back it up & prove it's not all ads, but the ads will go a lot further & faster than the samples! And remember: OUR MAIN JOB IS TO WITNESS THE MESSAGE EVEN MORE THAN PROVE IT! We can do BOTH with loads of disciples with even more loads of literature! SO LET'S GET WITH IT IN AN ALL-OUT WORLDWIDE DRIVE FOR MORE LITERATURE! The time is NOW! Tomorrow may be too late! WRITE, PRINT & PASS IT NOW!

ADVICE ON COPYRIGHTING
        
         8. COPYRIGHTING IS THE EASIEST THING IN THE WORLD!--ALMOST. All you have to do is have these words printed inside the cover or on the back of the title page or anywhere you want to in the front of a book or pamphlet or tract or letter or lesson, or on the front of a picture, sketch or art work or song, magazine or newspaper:
         9. "COPYRIGHT MARCH, 1972, BY SO-&-SO & SO-&-SO". Just put that word "Copyright" with the date, month &/or year of that printing & the name of either the author or organisation having it printed in or on the front & you've got it made!--You DON'T even HAVE to have it REGISTERED: It's just as legal with or without registration--even without this copyright line if it bears the name of the author or publisher or he can prove it's his!
         10. IF IT'S A PICTURE OR SKETCH OR ILLUSTRATION, TO SAVE SPACE YOU ARE PERMITTED TO USE THE SYMBOL OF A CAPITAL "C" WITH A CIRCLE AROUND IT somewhere on the front, with the author or artist's name & date. As long as you have this symbol or the word "Copyright" with date of year of publication & the author or artist's or publisher's name, that's really all you need to be protected from someone stealing it or reprinting it without your permission.

Copyright (c) 1998 by The Family